DEVILISHLY GOOD: COVENT GARDEN JOURNAL INTERVIEW WITH MATT O’CONNOR
Jean-Paul Aubin-Parvu meets the founder of The Icecreamists Matt O’Connor – ice cream evangelist, peerless publicity maker, and the man who wants to do for frozen desserts “what the Sex Pistols did for music” Do you really eat, sleep and breathe ice cream? I’ve never slept with an ice cream in my life – I’m a…